Heritage and Tourism in the Global Village
Normal Price: $72.99
Your Price: $65.69 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.30! (10% off normal price)
Plus...earn $3.28 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Heritage and Tourism in the Global Village by Priscilla Boniface
Book DescriptionA nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.
Buy Heritage and Tourism in the Global Village book by Priscilla Boniface from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415072373
(234mm x 156mm x 13mm)
Publisher: Taylor & Francis Ltd
Publish Date: 11-Mar-1993
Country of Publication: United Kingdom
Books By Author Priscilla Boniface
Managing Quality Cultural Tourism, Paperback (September 2012)» View all books by Priscilla Boniface
This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned.
» Have you read this book? We'd like to know what you think about it - write a review about Heritage and Tourism in the Global Village book by Priscilla Boniface and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687