Heritage and Tourism in the Global Village
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Heritage and Tourism in the Global Village by Priscilla Boniface
Book DescriptionA nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.
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Book DetailsISBN: 9780415072373
(234mm x 156mm x 13mm)
Publisher: Taylor & Francis Ltd
Publish Date: 11-Mar-1993
Country of Publication: United Kingdom
Books By Author Priscilla Boniface
Managing Quality Cultural Tourism, Paperback (September 2012)» View all books by Priscilla Boniface
This book looks at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. The author uses a marketing approach to identify the needs of all those concerned.
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