History of Mitsubishi Corporation in London by Pernille Rudlin
Look inside with Google Book Preview
History of Mitsubishi Corporation in London
By Pernille Rudlin

The History of Mitsubishi Corporation in London

By (author) See other recent books by Pernille Rudlin
Format: Hardback

Normal Price: $247.00
Your Price: $222.30 AUD, inc. GST
Shipping: $7.95 per order
You Save: $24.70! (10% off normal price)
Plus...earn $11.12 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



History of Mitsubishi Corporation in London by Pernille Rudlin

Book Description

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. With the slowdown in Japanese economic growth however, this book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has a unique perspective on the world of Japanese corporate culture in Britain. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present.

Buy History of Mitsubishi Corporation in London book by Pernille Rudlin from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780415228725
ISBN-10: 0415228727
Format: Hardback
(216mm x 140mm x 24mm)
Pages: 258
Imprint: Routledge
Publisher: Taylor & Francis Ltd
Publish Date: 6-Apr-2000
Country of Publication: United Kingdom

Other Editions...


Reviews

» Have you read this book? We'd like to know what you think about it - write a review about History of Mitsubishi Corporation in London book by Pernille Rudlin and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Author Biography - Pernille Rudlin

Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company).

Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Pernille Rudlin close
»
BoomerangBooks.com.au close