Hitting the Headlines in Europe
A Country-by-country Guide to Effective Media Relations
Normal Price: $72.00
Your Price: $64.80 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.20! (10% off normal price)
Plus...earn $3.24 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Hitting the Headlines in Europe by Cathie Burton
Book DescriptionCommunicating across borders is a specialist skill. Differences in language, tradition, culture and style can create problems for even the most experienced PR professional. Companies, campaigners and journalists need to adapt their methods to the complex environment that is the new Europe, avoiding pitfalls and adopting innovative strategies. Drawing on their combined experience of working in European journalism and PR, the authors provide a comprehensive guide to dealing with Europe's media, from the practical aspects of producing written material in different languages to guidelines for managing multi-lingual press conferences. Packed with practical advice, tips and warnings, it covers techniques for getting stories into Europe's press and onto its radio and television stations, and offers a handy overview of the main European institutions and media, including lists of useful addresses. The second half of the book comprises a unique collection of country profiles that provides the very latest information on the media scene in 43 European countries. Written with multiple audiences in mind, this practical and accessible guide is an ideal reference source for PR practitioners, journalists or anyone working with the European media, as well as students of public relations and journalism.
Buy Hitting the Headlines in Europe book by Cathie Burton from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780749442262
(234mm x 157mm x 19mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 30-Apr-2004
Country of Publication: United Kingdom
» Have you read this book? We'd like to know what you think about it - write a review about Hitting the Headlines in Europe book by Cathie Burton and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Cathie Burton
Alun Drake began his journalistic career with the BBC working in radio and TV on flagship news programmes. Since 1996 he has been at the Council of Europe in Strasbourg, first as head of its TV, Radio and Photo service, and currently as broadcast press officer. Cathie Burton worked as a journalist and a spokesperson for the European Parliamentary Labour Party in Brussels and Strasbourg. Since 1994 she has worked in the Spokesperson's service of the Council of Europe, concentrating on the countries of central and eastern Europe and the Balkans.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.