Hollywood Goes Shopping
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Hollywood Goes Shopping by David Desser
Book DescriptionAggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.
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Book DetailsISBN: 9780816635139
(228mm x 150mm x 20mm)
Imprint: University of Minnesota Press
Publisher: University of Minnesota Press
Publish Date: 1-Feb-2000
Country of Publication: United States
Books By Author David Desser
Introduction to Film Genres, Paperback (December 2013)
A brisk, accessible, and informative introduction to film genres.
British Film, Paperback (August 2004)
This book explores British cinema in relation to its social political and cultural contexts.
Cinema of Hong Kong, Paperback (March 2002)
This volume examines Hong Kong cinema in transnational, historical, and artistic contexts.
Ozu's Tokyo Story, Hardback (April 1997)» View all books by David Desser
A collection of essays about Ozu's Tokyo Story.
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