Hospitality Retail Management
A Unit Manager's Guide
By (author) Conrad Lashley
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Hospitality Retail Management by Conrad Lashley
Book Description'Hospitality Retail Management' provides students and managers with a practical guide to managing units in hospitality retail organizations. Customers rely on a particular chain of hotels, restaurants or pubs to provide the same level of service and environment across the board. This standardised service provides the customer with the security of knowing what to expect from that particular organisation. However, this standardisation allows little room for creativity for individual managers to respond to the particular needs of their local market. There is a growing realisation that there is greater profitability if the chain can offer both standardised services across all its retail operations while at the same time allowing local managers the freedom to interpret the needs of its local market as they see fit. 'Hospitality Retail Management' shows managers and students how competitive advantage can be gained by adopting management techniques which are both 'tight and loose', and demonstrates how you can manage businesses with well-defined objectives while also allowing local managers to interpret their local market as they see fit. Conrad Lashley has done extensive consultancy with companies such as McDonalds and uses case studies from these companies to reiterate key issues throughout the text.
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Book DetailsISBN: 9780750646161
(246mm x 189mm x 19mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 27-Apr-2000
Country of Publication: United Kingdom
Books By Author Conrad Lashley
Entrepreneurship and Small Business Management in the Hospitality Industry, Paperback (November 2008)
Small businesses are the backbone of the tourism and hospitality industry. This book takes an intuitive step-by-step progression through various stages of the entrepreneurial process: context, theoretical perspectives and definitions; concept to reality; the business plan; and growth and the future.
Hospitality, Hardback (October 2006)
Provides evidence of continuing advancement and development of knowledge pertaining to the phenomenon of hospitality. This book features chapters which represent a grouping of leading academics who lend their expertise to apply as a social lens through which to view, analyse, and explore hospitality within a range of contexts.
Timeshare Resort Operations, Hardback (January 2006)» View all books by Conrad Lashley
Presents an overview of timeshare development and operation models. This title takes a comprehensive look at the future of this segment of the hospitality industry, including specialized approaches to marketing, human resources, service quality, finance, legal considerations and professional ethics.
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Author Biography - Conrad Lashley
Professor Conrad Lashley is Professor of Leisure Retailing at the Centre for Leisure Retailing at the Nottingham Business School. His research interests have largely been concerned with service quality management, and specifically employee empowerment in service delivery. He works closely with several major industry organizations including the British Institute of Innkeeping, J. D. Wetherspoon and McDonald's Restaurants Limited.
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