Hospitality, Tourism, and Lifestyle Concepts
Implications for Quality Management and Customer Satisfaction
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Hospitality, Tourism, and Lifestyle Concepts by Eric Laws
Book DescriptionExplore how lifestyle concepts are linked to marketing the hospitality and tourism industry Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is a comprehensive benchmark review of how lifestyle concepts can be applied to the hospitality and tourism industry. Noted authorities present multifaceted viewpoints examining a range of topics, such as matching the lifestyles of tourism providers and guests, lifestyle segmentation studies, and methodological issues in lifestyle segmentation research. You'll learn how the consideration of lifestyle concepts can improve the effectiveness of marketing in addition to providing quality management and improved customer satisfaction in the hospitality and tourism industry. This book provides an in-depth exploration of the implications of lifestyle concepts in the marketing of the hospitality and tourism industry. Each chapter of Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction examines essential issues, including quality management and customer satisfaction, improving customer experience through host-guest lifestyle matching, ways to segment customers by lifestyle, and the benefits and burdens of the gay tourism market. The book confronts widely held beliefs about the industry, confirming or adjusting those views through solid data. Research is clearly presented, always with an eye toward strengthening this fragile industry. Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction discusses: * the potential use of lifestyle segmentation to achieve psychographic matching between hosts and guests * the significance of the lifestyle concept for the management of service quality and customer satisfaction * research into gay tourism marketing, with a discussion about recent evidence suggesting that the distinct purchasing patterns of gays are exaggerated * lifestyle market segments and the relation to satisfaction with a nature-based tourism experience * a lifestyle segmentation analysis of the backpacker market in Scotland * three different approaches to lifestyle segmentation in improving the quality of tourism and leisure marketing decisions * improved understanding of tourists' needs through cross-classification Hospitality, Tourism, and Lifestyle Concepts: Implications for Quality Management and Customer Satisfaction is an essential review of the lifestyle marketing concept that will prove invaluable for hospitality and tourism professionals, instructors, and industry members.
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Book DetailsISBN: 9780789027559
(216mm x 156mm x 17mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 17-Jun-2005
Country of Publication: United States
Books By Author Eric Laws
Safety and Security in Tourism, Paperback (May 2013)
This text comprehensively examines how to rebuild the market for a tourism service or destination after a catastrophe. It presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business.
Marketing of Tourism Experiences, Paperback (May 2012)
This text examines the marketing of experience-based tourism from a theoretical and practical perspective. It collates the work of leading tourism academics to provide an authoritative statement of the state of the art.
Advances in Service Network Analysis, Hardback (September 2011)» View all books by Eric Laws
This title examines advances in the management and analysis of networks of organizations in service industries. Topics include governance, collaboration and partnerships between organizations of varying scale, and concern about leadership and trust in the management of service networks.
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