How American is Globalization?
By (author) William H. Marling
Normal Price: $66.00
Your Price: $59.40 AUD, inc. GST
Shipping: $7.95 per order
You Save: $6.60! (10% off normal price)
Plus...earn $2.97 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
How American is Globalization? by William H. Marling
Book DescriptionWilliam Marling's provocative work analyzes-in specific terms-the impacts of American technology and culture on foreign societies. Marling answers his own question-how "American" is globalization?-with two seemingly contradictory answers: "less than you think" and "more than you know." Deconstructing the myth of global Americanization, he argues that despite the typically American belief that the United States dominates foreign countries, the practical effects of "Americanization" amount to less than one might suppose. Critics point to the uneven popularity of McDonalds as a prime example of globalization and supposed American hegemony in the world. But Marling shows, in a series of case studies, that local cultures are intrinsically resilient and that local languages, eating habits, land use, education systems, and other social patterns determine the extent to which American culture is imported and adapted to native needs. He argues that globalization can actually accentuate local cultures, which often put their own imprint on what they import-from translating films and television into hundreds of languages to changing the menu at a McDonalds to include the Japanese favorite Chicken Tastuta. Marling also examines the unexpected ways in which American technology travels abroad: the technological transferability of the ATM, the practice of franchising, and "shop-floor" American innovations like shipping containers, bar codes, and computers. These technologies convey American attitudes about work, leisure, convenience, credit, and travel, but as Marling shows, they take root overseas in ways that are anything but "American."
Buy How American is Globalization? book by William H. Marling from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780801883538
(216mm x 140mm x 22mm)
Imprint: Johns Hopkins University Press
Publisher: Johns Hopkins University Press
Publish Date: 14-Jul-2006
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about How American is Globalization? book by William H. Marling and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - William H. Marling
William H. Marling is a professor of English and world literature at Case Western Reserve University. He once worked as a financial journalist for Fortune and Money magazines and has taught at universities in Japan, France, Austria, and Spain.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.