How Consumers Pick a Hotel by William Winston
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How Consumers Pick a Hotel
By William Winston

How Consumers Pick a Hotel

Strategic Segmentation and Target Marketing

By (author) See other recent books by William Winston See other recent books by Dennis J. Cahill
Format: Paperback

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How Consumers Pick a Hotel by William Winston

Book Description

Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information provided to make your hospitality career relaxing and satisfying. When you finish this fantastic reading journey, you'll be prepared to offer services that meet the public's demands, and you'll possess the prerequisite knowledge and skills for developing your own strategic approach to a target market. As the many methods of segmentation are discussed in detail, you will also learn effective strategies for communicating with multiple segments. Ideal as a supplementary text for marketing and hospitality marketing courses, How Consumers Pick a Hotel provides a concise overview of consumer behavior and intertwines marketing theory with sound ways in which to implement the theory. This will both orient you and give you a solid base for understanding the principles in question. You will quickly grasp the various methods of segmentation, and the book's "real-life" segmentation schemes will teach you how to apply them in day-to-day business. As the many methods of segmentation are discussed in detail, you will learn effective strategies for communicating with multiple segments. In the end, you will have acquired the prerequisite knowledge and skills for developing your own strategic approach to a target market. How Consumers Pick a Hotel is suitable both as a reference guide for practicing marketing managers and hospitality professionals who specialize in marketing and as a companion text for graduates and undergraduates who need to know the ABCs of target marketing. You'll turn to it again and again for guidance and practical, easy suggestions!

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Book Details

ISBN: 9780789001849
ISBN-10: 0789001845
Format: Paperback
(216mm x 156mm x 12mm)
Pages: 174
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 18-Jun-1997
Country of Publication: United States

Other Editions...


Books By Author William Winston

Consumer Satisfaction in Medical Practice by William Winston Consumer Satisfaction in Medical Practice, Hardback (August 1999)

A guide for physicians and other decision makers in health care to providing the services customers want. Among the suggestions are remembering that office budgets and profits for practitioners exist to help offer better health care, creating a consumer's bill of rights, sending out newsletters and announcements of staff or hour changes, and incorp

» View all books by William Winston

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