How Industries Evolve by Anita M. McGahan
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How Industries Evolve
By Anita M. McGahan

How Industries Evolve

Principles for Achieving and Sustaining Superior Performance

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Format: Hardback

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How Industries Evolve by Anita M. McGahan

Book Description

There are specific rules that govern how change can successfully occur in a given industry. Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth. Growth and innovation are essential for the long-term survival of every company and they are also the two arenas in which companies most consistently fail. This book offers a compelling reason for why this is happening and a breakthrough framework for turning it around.

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Book Details

ISBN: 9781578518401
ISBN-10: 1578518407
Format: Hardback
(236mm x 160mm x 27mm)
Pages: 256
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Oct-2004
Country of Publication: United States

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Author Biography - Anita M. McGahan

McGahan has worked closely with Michael Porter for more than a decade and is consistently identified as an up-and-comer in the strategy field.

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