How They Started
How 30 Good Ideas Became Great Businesses
Edited by David Lester
How They Started by David Lester
Book DescriptionLots of us have ideas we think would make great businesses. Most of us never do anything with those ideas. But for those that do, a world of opportunity awaits them. This book is about 30 people like you. They all had an idea, and went on to start a business. From Innocent to Cobra to Dreams to Dyson, we reveal how some of the biggest household names businesses got of the ground, and those very first steps taken by their founders. Answering questions such as: * What happened first? * How did they choose the name? * How much did it cost to set up? * Where did they find suppliers? * How did they get their first customers? * What problems did they run into?
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Book DetailsISBN: 9781854584007
(234mm x 156mm x 17mm)
Imprint: Crimson Publishing
Publisher: Crimson Publishing
Publish Date: 24-May-2007
Country of Publication: United Kingdom
Books By Author David Lester
Suicide from a Global Perspective, Hardback (July 2012)
Examines the problem of suicide around the world and how suicide can be prevented. This title presents discussions of issues that have been of particular concern, such as whether antidepressants precipitate suicidal behaviour in some people as well as preventing it in others and the complex issues involved in physician-assisted suicide.
How They Started Digital, Paperback (June 2012)
Bringing to life the stories behind the world's most successful digital businesses, How They Started Digital showcases profiles from gaming companies to social media brands. Giving insight and inspiration, each profile reveals how each idea originated and became the success it is today.
How They Started, Paperback (June 2011)
Packed with honest interviews and insight about famous brands from Dyson and innocent to Dreams and Glasses Direct, How They Started Pocket Edition discovers how one good idea can, alongside determination and hard work, become a successful business.
Suicide and the Holocaust, Hardback (July 2005)» View all books by David Lester
Aims to explore the phenomena of the low suicide rate in the concentration camps during the Holocaust, and why its survivors seem to become susceptible to suicide, as they grow older. This book explores this area of history by the case study method utilising the biographies of famous survivors.
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Author Biography - David Lester
David Lester started his first business aged 22 and sold it for millions before he was 30. He has since started several other successful businesses and invested in many more popular websites for starting a business.
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