How to Establish a Unique Brand in the Consulting Profession by Alan Weiss
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How to Establish a Unique Brand in the Consulting Profession
By Alan Weiss

How to Establish a Unique Brand in the Consulting Profession

Powerful Techniques for the Successful Practitioner

By (author) See other recent books by Alan Weiss
Format: Paperback

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How to Establish a Unique Brand in the Consulting Profession by Alan Weiss

Book Description

As an experienced consultant, you'll find this unique book an invaluable aid in establishing the leverage needed to bring highly-qualified prospects and new business to your doorstep. Written by Alan Weiss--an internationally recognized expert in consulting and marketing--this essential resource, the second book in The Ultimate Consultant Series, will help you develop the skills you need to achieve valuable brand recognition quickly and effectively. How to Establish a Unique Brand in the Consulting Profession will help you create a brand that will make you "Number One" in your particular areas of excellence, no matter how broad or narrow. And, perhaps worth the price alone, the book offers a glimpse into the important trends that are shaping the future of branding. "Alan Weiss should be branded as The Consultant's Consultant! His new book, How to Establish a Unique Brand in the Consulting Profession, is another proof of the value of his insights into the marketing and strategy of the consulting profession. He's right on the mark in terms of what consultants typically don't do and certainly need to do to succeed." --William C. Byham, chairman and CEO, Development Dimensions International, Inc. (DDI)

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Book Details

ISBN: 9780470433942
ISBN-10: 0470433949
Format: Paperback
(229mm x 192mm x 15mm)
Pages: 224
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 5-Aug-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Alan Weiss

Million Dollar Maverick by Alan Weiss Million Dollar Maverick, Hardback (June 2016)

"Drawing on over thirty years of experience as a consultant, speaker, and global expert, Weiss shares his story and 'million dollar tips' to help entrepreneurs gain influence, build confidence, and develop the critical thinking skills they need to discover the inside track to rapid success"--

Million Dollar Consulting by Alan Weiss Million Dollar Consulting, Hardback (May 2016)

Build a thriving consultancy with the updated edition of this classic bestseller

From Blue Ribbons to Code Blue by Alan Weiss From Blue Ribbons to Code Blue, Paperback (February 2016)

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» View all books by Alan Weiss

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Author Biography - Alan Weiss

Alan Weiss-author, international consultant, highly-sought keynote speaker-is the founder and president of Summit Consulting Group. His clients have included Hewlett-Packard, State Street Corp., Fleet Bank, Coldwell Banker, Merrill Lynch, American Press Institute, Chase, Mercedes-Benz, GE, American Institute of Architects, and Arthur Andersen. He is the author of The Ultimate Consultant (Jossey-Bass/Pfeiffer, 2001) and Getting Started in Consulting (John Wiley & Sons, 2000). Weiss resides with his wife, Maria, in East Greenwich, Rhode Island.

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