How to Get Free Publicity by Pam Austin
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How to Get Free Publicity
By Pam Austin

How to Get Free Publicity

A Handbook for Small Businesses, Clubs, Schools or Charities 2nd Revised edition

By (author) See other recent books by Pam Austin See other recent books by Bob Austin
Format: Paperback

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How to Get Free Publicity by Pam Austin

Book Description

This book will help you open the door to powerful free publicity. These days publicity is vital if you want to get your product, service, event or cause noticed. If you're a small business or a small organisation the chances are you won't have the funds to hire the services of a PR company to help you attract media attention. The good news is that if you have a story to tell or something new, free or amazing to offer then journalists will want to hear from you. You can make them come to you. This step-by-step manual takes you right through who you should target and what journalists are looking for, to practical suggestions for choosing and presenting stories that will get accepted by editors. You will discover how to write effective press releases and articles, how to deal with media interviews - and you'll even find out what you can do if a journalist gets your story wrong. Contents: 1. Getting Noticed by Your Customers; 2. Making Your Mark with Journalists; 3. Getting Media Attention; 4. Getting Your Copy Published; 5. Telling Your News - Press Releases; 6. Becoming an Industry Guru - Articles; 7. 'If it worked for them..' - Case Studies; 8. Face to Face - Working with Journalists; 9. Face to Face - Media Interviews; 10. Face to Face - Holding Effective Press Conferences; 11. And if they get it wrong...Case studies.

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Book Details

ISBN: 9781845281809
ISBN-10: 1845281802
Format: Paperback
(215mm x 135mm x 13mm)
Pages: 125
Imprint: How To Books Ltd
Publisher: Little, Brown Book Group
Publish Date: 30-Mar-2007
Country of Publication: United Kingdom


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Author Biography - Pam Austin

Pam and Bob Austin have spent over 25 years working in press relations, helping small businesses get free press coverage. They are based in Market Harborough, Leicestershire.

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