How to Grow When Markets Don't
Discovering the New Drivers of Growth
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How to Grow When Markets Don't by Richard Wise
Book DescriptionIn a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.
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Book DetailsISBN: 9780446692700
(191mm x 126mm x 24mm)
Imprint: Warner Books Inc
Publisher: Little, Brown Book Group
Publish Date: 1-Nov-2004
Country of Publication: United Kingdom
Books By Author Richard Wise
Multimedia, Hardback (October 1999)» View all books by Richard Wise
The latest revolution in Media - the advent of multimedia and digital communication, heralds a new age. This book looks at what we can actually expect multimedia to deliver, in terms of change and improvement.
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Author Biography - Richard Wise
* Both authors are frequent speakers on the changing face of business strategy.
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