How to Grow When Markets Don't by Richard Wise
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How to Grow When Markets Don't
By Richard Wise

How to Grow When Markets Don't

Discovering the New Drivers of Growth

By (author) See other recent books by Richard Wise See other recent books by Adrian J. Slywotzky See other recent books by Karl Weber
Format: Paperback

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How to Grow When Markets Don't by Richard Wise

Book Description

In a world of product saturation and market crashes, can companies achieve double-digit growth? Absolutely! Old-line companies are creating new profits through 'demand innovation'. They're thinking beyond their products, exploring the opportunities that surround them and discovering exciting new possibilities for growth. Packed with case studies on how to mine your company's hidden assets that can improve the bottom line immediately, this book gives managers the tools they need to keep their company vital in challenging economic times.

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Book Details

ISBN: 9780446692700
ISBN-10: 0446692700
Format: Paperback
(191mm x 126mm x 24mm)
Pages: 352
Imprint: Warner Books Inc
Publisher: Little, Brown Book Group
Publish Date: 1-Nov-2004
Country of Publication: United Kingdom

Books By Author Richard Wise

Multimedia by Richard Wise Multimedia, Hardback (October 1999)

The latest revolution in Media - the advent of multimedia and digital communication, heralds a new age. This book looks at what we can actually expect multimedia to deliver, in terms of change and improvement.

» View all books by Richard Wise

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Author Biography - Richard Wise

* Both authors are frequent speakers on the changing face of business strategy.

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