How to Market Your Business
A Practical Guide to Advertising, PR, Selling and Direct and Online Marketing 6th Revised edition
By (author) Dave Patten
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How to Market Your Business by Dave Patten
Book DescriptionWritten in straightforward language, this useful guide offers you tried and tested advice on constructing profitable marketing strategies for your business. Revealing how you can revitalise your products and services with some basic marketing know-how, "How to Market Your Business" covers market research, advertising, promotion, selling techniques, product launches, and use of the internet - everything you need to ensure your product reaches your market successfully. Now fully updated, this new sixth edition has been thoroughly rewritten to keep you up to date with all the new channels to market, in particular those offered by the internet. With a strong emphasis on practical advice this is an essential guide to good marketing on a tight budget for anyone, regardless of their level of marketing experience.
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Book DetailsISBN: 9780749451455
(235mm x 157mm x 19mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 3-Mar-2008
Country of Publication: United Kingdom
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Author Biography - Dave Patten
Dave Patten runs his own marketing advisory business, which can be found at www.marketing-taunton.co.uk. He has had 20 years first-hand experience in finance and marketing.
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