How to Price
A Guide to Pricing Techniques and Yield Management
By (author) Oz Shy
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How to Price by Oz Shy
Book DescriptionOver the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty. The book contains a large number of exercises and solutions and therefore can serve as a main or supplementary course textbook, as well as a reference guidebook for pricing consultants, managers, industrial engineers, and writers of pricing software applications. Despite a moderate technical orientation, the book is accessible to readers with a limited knowledge in these fields as well as to readers who have had more training in economics.
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Book DetailsISBN: 9780521715645
(253mm x 177mm x 20mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 14-Jan-2008
Country of Publication: United Kingdom
Books By Author Oz Shy
How to Price, Hardback (January 2008)
Introduces the reader to a wide variety of research results on pricing techniques and revenue management.
Economics of Network Industries, Hardback (January 2001)
This book introduces upper-level undergraduates to network economics, the fastest-growing area of industry.
Industrial Organization, Paperback (March 1996)» View all books by Oz Shy
Presents an introduction to industrial organization theory along with applications and non-technical analyses of the legal system and antitrust laws. Topics include: the basics needed to understand modern industrial organization, market structure, mergers and entry, and quality and durability.
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