Human Motives and Cultural Models
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Human Motives and Cultural Models by Roy G. D'Andrade
Book DescriptionA full understanding of human action requires an understanding of what motivates people to do what they do. For too many years studies of motivation and of culture have drawn from different theoretical paradigms. Typically, human motivation has been modelled on animal behaviour, while culture has been described as pure knowledge or symbol. The result has been insufficient appreciation of the role of culture in human motivation and a truncated view of culture as disembodied knowledge. In this volume, anthropologists have attempted a different approach, seeking to integrate knowledge, desire, and action in a single explanatory framework. This research builds upon recent work in cognitive anthropology on cultural models, that is, shared cognitive schemas through which human realities are constructed and interpreted, while also drawing upon insights from developmental psychology, psychoanalytic theory, and social theory. Most of the research described here was conducted in the United States and deals with some of the pressing concerns - romance, marriage, parenthood, and success - of women and men from different class and ethnic backgrounds. A study of gender roles in Mexico provides comparative cross-cultural data. Several of the chapters deal with oppressive social ideologies, exploring cultural models of gender and class. The careful, in-depth case studies and innovative methods of discourse analysis used here turn up findings about the relation of ideology to people's thought and action that challenge any kind of simple social determinism.
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Book DetailsISBN: 9780521412339
(228mm x 152mm x 19mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 21-May-1992
Country of Publication: United Kingdom
Books By Author Roy G. D'Andrade
Study of Personal and Cultural Values, Hardback (May 2008)
This study analyzes American, Vietnamese and Japanese personal values, attempting to understand how it can be ethnographers find large differences in values between cultures, yet empirical surveys find relatively small, almost trivial differences in personal values between cultures.
Culture and Human Development, Paperback (November 2006)
A collection of essays by John Whiting, a leading figure in psychological anthropology and a pioneer in the development of systematic cross-cultural research.
Development of Cognitive Anthropology, Paperback (January 1995)
Roy D'Andrade examines how cultural knowledge is organised within and between human minds.
Human Motives and Cultural Models, Paperback (May 1992)» View all books by Roy G. D'Andrade
Why do people do what they do? The authors attempt to show how shared cultural knowledge comes to motivate, or fail to motivate, individuals.
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