The INSEAD-Wharton Alliance on Globalizing
Strategies for Building Successful Global Businesses
Normal Price: $120.00
Your Price: $108.00 AUD, inc. GST
Shipping: $7.95 per order
You Save: $12.00! (10% off normal price)
Plus...earn $5.40 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
INSEAD-Wharton Alliance on Globalizing by Hubert Gatignon
Book DescriptionThe INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.
Buy INSEAD-Wharton Alliance on Globalizing book by Hubert Gatignon from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780521835718
(228mm x 152mm x 39mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 20-Sep-2004
Country of Publication: United Kingdom
Books By Author Hubert Gatignon
Making Innovation Last, Hardback (November 2015)» View all books by Hubert Gatignon
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
» Have you read this book? We'd like to know what you think about it - write a review about INSEAD-Wharton Alliance on Globalizing book by Hubert Gatignon and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Hubert Gatignon
Hubert Gatignon is Research Director of The Alliance and Director of The Alliance Center for Global Research and Development. Dr Gatignon is the Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD and is also INSEAD's Dean of the PhD program. John Kimberly is Executive Director of The Alliance. Dr Kimberly is the Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the Wharton School of the University of Pennsylvania.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.