The INSEAD-Wharton Alliance on Globalizing
Strategies for Building Successful Global Businesses
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INSEAD-Wharton Alliance on Globalizing by Hubert Gatignon
Book DescriptionThe INSEAD-Wharton Alliance combines the insights of two leading global business schools to examine the forces that are driving firms to globalize, the consequences - positive and negative - that accompany increasing globalization, and their managerial and political implications. Written by experts in diverse management disciplines - including leadership, finance, marketing, and operations management - the book is an important contribution to contemporary business strategy. In contrast to strident and often heavily rhetorical debates, this volume focuses on the managerial strategies involved in globalizing businesses, including leadership, market entry and managing risks. The non-partisan treatment of the issues will be of interest to managers wrestling with the many challenges of globalizing, to policy makers interested in whether and how to either slow or to accelerate the process, and to those in non-governmental organizations concerned with understanding global business challenges.
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Book DetailsISBN: 9780521835718
(228mm x 152mm x 39mm)
Imprint: Cambridge University Press
Publisher: Cambridge University Press
Publish Date: 20-Sep-2004
Country of Publication: United Kingdom
Books By Author Hubert Gatignon
Making Innovation Last, Hardback (November 2015)» View all books by Hubert Gatignon
Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.
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Author Biography - Hubert Gatignon
Hubert Gatignon is Research Director of The Alliance and Director of The Alliance Center for Global Research and Development. Dr Gatignon is the Claude Janssen Chaired Professor of Business Administration and Professor of Marketing at INSEAD and is also INSEAD's Dean of the PhD program. John Kimberly is Executive Director of The Alliance. Dr Kimberly is the Henry Bower Professor of Entrepreneurial Studies and Professor of Management, Health Care Systems, and Sociology at the Wharton School of the University of Pennsylvania.
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