A Neuroscientist Reveals How to Think Differently
By (author) Gregory Berns
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Iconoclast by Gregory Berns
Book DescriptionIconoclasts have that knack for overturning conventional wisdom and achieving the apparently impossible. Though crucial to the success of an organisation, true iconoclasts are few and far between. This text explores what makes these great innovators tick and offers tools to unleash our own potential.
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Book DetailsISBN: 9781422115015
(243mm x 160mm x 29mm)
Imprint: Harvard Business Review Press
Publisher: Harvard Business Review Press
Publish Date: 1-Sep-2008
Country of Publication: United States
Books By Author Gregory Berns
How Dogs Love Us, Paperback (January 2014)
Neuroscientist Gregory Berns had spent decades using MRI imaging technology to study how the human brain works, but a different question still nagged at him: What is my dog thinking?
Iconoclast, Paperback (March 2010)» View all books by Gregory Berns
No organization can survive without iconoclasts - innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible. Though indispensable, true iconoclasts are few and far between. This title explains why. It explores the constraints the human brain places on innovative thinking.
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Author Biography - Gregory Berns
Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime.
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