How to Crack the Advertising Career Code
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Idea Industry by Brett Robbs
Book DescriptionYou love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? "Idea Industry: A Practical Guide to Getting a Job in Advertising" is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters - creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With full-colour photos throughout, "Idea Industry" promises to be the best career guide for anyone interested in the advertising industry.
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Book DetailsISBN: 9780929837338
(171mm x 216mm x 15mm)
Imprint: One Club for Art & Copy Inc.,U.S.
Publisher: One Club for Art & Copy Inc.,U.S.
Publish Date: 1-May-2008
Country of Publication: United States
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Author Biography - Brett Robbs
Brett Robbs (Boulder, CO) is an associate professor of advertising in the School of Journalism and Mass Communication at the University of Colorado at Boulder. He has more than 20 years of advertising experience, and his work has been honored by the ANDYS, the EFFIES, Communication Arts, the New York Art Director's Club and the London International Advertising Awards.
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