IdeaWise by Steve Rivkin
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By Steve Rivkin


How to Transform Your Ideas into Tomorrow's Innovations

By (author) See other recent books by Steve Rivkin See other recent books by Fraser P. Seitel
Format: Hardback

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IdeaWise by Steve Rivkin

Book Description

An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? ...and much more.

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Book Details

ISBN: 9780471129561
ISBN-10: 0471129569
Format: Hardback
(234mm x 164mm x 21mm)
Pages: 240
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 15-Mar-2002
Country of Publication: United States

Other Editions...

Books By Author Steve Rivkin

REPOSITIONING by Steve Rivkin REPOSITIONING, Hardback (November 2009)

Jack Trout's timely follow up to his landmark work, Positioning!

Differentiate or Die by Steve Rivkin Differentiate or Die, Hardback (March 2008)

Announcing an update of one of the best marketing books of all time. Differentiation has become a very big word in business thanks in great part to Differentiate or Die. It has been called one of the best marketing books of all time.

Making of a Name by Steve Rivkin Making of a Name, Hardback (May 2004)

Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words".

Power of Simplicity by Steve Rivkin Power of Simplicity, Paperback (February 2001)

Shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues - without expensive consultants or money-wasting programs.

» View all books by Steve Rivkin


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Author Biography - Steve Rivkin

STEVE RIVKIN, former executive vice president of Trout & Ries, Inc., founded his own marketing consultancy in 1989. His clients include Kraft Foods, Johnson & Johnson, and Tiffany & Co. He is the coauthor with Jack Trout of three books on marketing strategy: Differentiate or Die (Wiley), The Power of Simplicity, and The New Positioning. FRASER SEITEL has been a communications counselor, lecturer, TV commentator, and teacher for thirty years and is a prominent public relations author. His book, The Practice of Public Relations, is the world's number one textbook, used by more than 300,000 students at 200 colleges and universities. In 2000, PRWeek named Seitel "one of the 100 most distinguished public relations professionals of the century." Contact the authors at

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Recent books by Steve Rivkin close
Differentiate or Die by Steve Rivkin
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Power of Simplicity by Steve Rivkin
Recent books by Fraser P. Seitel close
Practice of Public Relations by Fraser P. Seitel
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Practice of Public Relations by Fraser P. Seitel
IdeaWise by Fraser P. Seitel
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