Identity is Destiny by Laurence D. Ackerman
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Identity is Destiny
By Laurence D. Ackerman

Identity is Destiny

Leadership and the Roots of Value Creation

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Format: Hardback

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Identity is Destiny by Laurence D. Ackerman

Book Description

Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation. This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix that both meets customer needs and highlights the talents of the organization.

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Book Details

ISBN: 9781576750681
ISBN-10: 157675068X
Format: Hardback
(95mm x 65mm x 9mm)
Pages: 250
Imprint: Berrett-Koehler
Publisher: Berrett-Koehler
Publish Date: 1-Jan-2000
Country of Publication: United States


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