If You've Seen One, You've Seen the Mall
Europeans and American Mass Culture
By (author) Rob Kroes
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If You've Seen One, You've Seen the Mall by Rob Kroes
Book DescriptionThe Dutch scholar Rob Kroes argues that American culture is "modular, " continually fragmenting, disassembling, and reassembling itself - and in the process creating something new. In a series of topical essays that show why he is one of Europe's leading authorities on American culture, Kroes probes trends in American advertising, the image of the Vietnam war in American films, the implications of American vernacular culture as represented in rap music, and other topics.
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Book DetailsISBN: 9780252065323
(5830mm x 3895mm x 789mm)
Imprint: University of Illinois Press
Publisher: University of Illinois Press
Publish Date: 1-May-1996
Country of Publication: United States
Books By Author Rob Kroes
Buffalo Bill in Bologna, Paperback (February 2013)» View all books by Rob Kroes
Reveals that the globalization of American mass culture that seems unstoppable today began as early as the mid-nineteenth century. This book narrates how the circuses, amusement parks, vaudeville, mail-order catalogs, dime novels, and movies that developed after the Civil War actually doubled as agents of American cultural diplomacy abroad.
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