I'm with the Brand by Rob Walker
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I'm with the Brand
By Rob Walker

I'm with the Brand

The Secret Dialogue Between What We Buy and Who We are

By (author) See other recent books by Rob Walker
Format: Paperback

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I'm with the Brand by Rob Walker

Book Description

Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we're told. New York Times Magazine columnist Rob Walker argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel "virally", whether by creating Internet video ads for Converse All Stars or "tagging" public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I'm with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I'm With the Brand tells the story of how what we buy has increasingly has come to define who we are.

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Book Details

ISBN: 9781845298876
ISBN-10: 184529887X
Format: Paperback
(203mm x 128mm x 19mm)
Pages: 320
Imprint: Constable
Publisher: Little, Brown Book Group
Publish Date: 11-Sep-2008
Country of Publication: United Kingdom

Books By Author Rob Walker

Significant Objects by Rob Walker Significant Objects, Paperback (July 2012)

The results of a literary experiment in which a best-selling or popular author wrote a short fictional prose story about an object on eBay, thus raising its value. Writers include William Gibson, Curtis Sittenfeld, Colson Whitehead, Nicholson Baker, Meg Cabot and more.

Friendly Street Poets Thirty by Rob Walker Friendly Street Poets Thirty, Paperback (February 2006)

Poets Rob Walker and Louise Nicholas have selected the best 100 poems read at Friendly Street Poets in 2005 - the thirtieth year of Australia's longest running poetry reading venue.

Letters from New Orleans by Rob Walker Letters from New Orleans, Paperback (June 2005)

Rob Walker traded his New York life and set up shop in New Orleans. Soon after, Walker began sending 'The Letter From New Orleans' to interested parties. This book contains all fourteen pieces, along with additional material and photo spectra. It covers subjects including: celebratory gunfire, rich people, and the riddle of race relations today.

Friendly Street New Poets by Rob Walker Friendly Street New Poets, Paperback (March 2005)

New Poets Ten continues the tradition of Friendly Street launching new and emerging poets into the poetry community. On the launch pad poets, Libby Angel, Rob Bloomfield and Rob Walker, prepare for lift off. Bleak intimacies share cabin space with formalism, surrealism, sprawling parody and sharp observations of the natural world.

» View all books by Rob Walker


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Author Biography - Rob Walker

Rob Walker writes the weekly column "Consumed," a blend of business journalism and cultural anthropology, which appears in The New York Times Magazine and in newspapers around the world. He has written for many publications, including The Nation, The Washington Post, Fortune, GQ, and Slate. He is also the author of Letters from New Orleans. He lives in Savannah, Georgia.

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