Image is Everything Presidency by Richard W. Waterman
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Image is Everything Presidency
By Richard W. Waterman

The Image is Everything Presidency

Dilemmas in American Leadership

By (author) See other recent books by Richard W. Waterman See other recent books by Gilbert K. St.Clair See other recent books by Robert Wright
Format: Paperback

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Image is Everything Presidency by Richard W. Waterman

Book Description

Image is everything. Today, our television and movie stars, our athletes, and our politicians carefully craft images for public consumption. Even our country's Executive Chief is not immune to a bit of image manipulation. If presidents can not always actually satisfy the public's excessive, contradictory, and unrealistic expectations, they can at least present a compelling image of presidential leadership and success. When it comes to the modern presidency, tennis star Andre Agassi was correct, "Image is everything."Image creation is a serious business with critically important implications for the success of any politician. But presidents must be careful in deciding how they craft the ways in which we perceive them. If they are to succeed, presidents must present an appropriate image of leadership to the American people; an image that is appropriate for the particular needs of the time when the president governs and is appropriate to the personality of that president. Their ultimate goal is to convince the public that they are actually providing leadership, even if in reality they have only a limited ability to effect outcomes.This book examines the way American presidents in the media age have shaped their public personas as a means of cultivating and advancing their political and ideological agendas. Images play an important role in the perceived success or failure of our presidents. Since public expectations are most often aimed directly at the White House and its central occupant, it is more important than ever that a president control his image, as well as presenting the right image to the American public. Reality thus becomes secondary and image is everything.

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Book Details

ISBN: 9780813368924
ISBN-10: 0813368928
Format: Paperback
(229mm x 152mm x 15mm)
Pages: 208
Imprint: Westview Press Inc
Publisher: The Perseus Books Group
Publish Date: 26-Mar-1999
Country of Publication: United States

Books By Author Richard W. Waterman

Enforcing the Law by Richard W. Waterman Enforcing the Law, Paperback (June 1996)

This text provides an analysis of the EPA enforcement of the Clean Water Act and its amendments. The book uses extensive EPA data, including a survey of the EPA and state level environmental officials, to examine enforcement from the perspective of the enforcement personnel.

» View all books by Richard W. Waterman

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Author Biography - Richard W. Waterman

Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.

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