In Defense of Negativity by John G. Geer
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In Defense of Negativity
By John G. Geer

In Defense of Negativity

Attack Ads in Presidential Campaigns

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Format: Paperback

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In Defense of Negativity by John G. Geer

Book Description

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters - and the democratic process - benefit. "In Defense of Negativity", Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, "In Defense of Negativity" concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

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Book Details

ISBN: 9780226284996
ISBN-10: 0226284999
Format: Paperback
(229mm x 180mm x 16mm)
Pages: 224
Imprint: University of Chicago Press
Publisher: The University of Chicago Press
Publish Date: 11-Apr-2006
Country of Publication: United States

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Books By Author John G. Geer

From Tea Leaves to Opinion Polls by John G. Geer From Tea Leaves to Opinion Polls, Paperback (August 1996)

The first in-depth analysis of the link between politicians' behavior and opinion polls. Exploring political action within a broad historical context, the book develops a theory to show how the behavior of politicians, and the unfolding of political change, have been irrevocably altered since the advent of opinion polling in the 1930s.

» View all books by John G. Geer

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Author Biography - John G. Geer

John G. Geer is professor of political science at Vanderbilt University. He is the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.

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