In Defense of Negativity
Attack Ads in Presidential Campaigns
By (author) John G. Geer
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In Defense of Negativity by John G. Geer
Book DescriptionAmericans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters - and the democratic process - benefit. "In Defense of Negativity", Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, "In Defense of Negativity" concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.
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Book DetailsISBN: 9780226284996
(229mm x 180mm x 16mm)
Imprint: University of Chicago Press
Publisher: The University of Chicago Press
Publish Date: 11-Apr-2006
Country of Publication: United States
Books By Author John G. Geer
From Tea Leaves to Opinion Polls, Paperback (August 1996)» View all books by John G. Geer
The first in-depth analysis of the link between politicians' behavior and opinion polls. Exploring political action within a broad historical context, the book develops a theory to show how the behavior of politicians, and the unfolding of political change, have been irrevocably altered since the advent of opinion polling in the 1930s.
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Author Biography - John G. Geer
John G. Geer is professor of political science at Vanderbilt University. He is the editor of the Journal of Politics, the editor of Politicians and Party Politics, and the author of Nominating Presidents: An Evaluation of Voters and Primaries and From Tea Leaves to Opinion Polls: Politicians, Information, and Leadership.
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