In Search of Stupidity
Over Twenty Years of High Tech Marketing Disasters 2nd Revised edition
Normal Price: $47.60
Your Price: $42.84 AUD, inc. GST
Shipping: $7.95 per order
You Save: $4.76! (10% off normal price)
Plus...earn $2.14 in Boomerang Bucks
Availability: Available, ships in 8-11 days
In Search of Stupidity by Merrill R. Chapman
Book DescriptionIn Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies. Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry. This second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You'll want to get a copy because it: * Features an interesting preface and interview with Joel Spolsky of "Joel on Software" * Offers practical advice on avoiding PR disaster * Features actual pictures of some of the worst PR and marketing material ever created * Is highly readable and funny * Includes theme-based cartoons for every chapter
Buy In Search of Stupidity book by Merrill R. Chapman from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9781590597217
(230mm x 185mm x 26mm)
Publish Date: 26-Sep-2006
Country of Publication: United States
» Have you read this book? We'd like to know what you think about it - write a review about In Search of Stupidity book by Merrill R. Chapman and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Merrill R. Chapman
Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.