How to Become the Company That Your Customers Can't Live Without
By (author) Joe Calloway
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Indispensable by Joe Calloway
Book DescriptionA five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: Create and sustain momentum: overcome organizational inertia and keep moving forward Develop habitual dependability: make consistency of performance a defining characteristic Connect continuously See the Big Picture Outcome: create compelling customer experiences Engage, Enchant, Enthrall: make magic in the marketplace With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.
Buy Indispensable book by Joe Calloway from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780471703082
(238mm x 162mm x 21mm)
Imprint: John Wiley & Sons Inc
Publisher: John Wiley and Sons Ltd
Publish Date: 24-May-2005
Country of Publication: United States
Books By Author Joe Calloway
Keep it Simple, Hardback (June 2016)
Have you ever said to yourself "This feels far more complicated than it needs to be?" Cluttered processes and over complications in life are the enemies of control in your life and your business.
Magnetic, Hardback (October 2015)
Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers.
Be the Best at What Matters Most, Hardback (April 2013)
Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things Be the Best at What Matters Most is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one.
Never by Chance, Hardback (March 2010)» View all books by Joe Calloway
* Contains straightforward "how to" processes for intentional leaders looking to significantly improveoverall organization performance and drive extraordinaryresults * Being intentional means sharing a sense of purpose anddirection not only with employees, but also with partners, vendors,and customers.
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Author Biography - Joe Calloway
JOE CALLOWAY is a consultant on branding and competitive positioning whose client list reads like a Who's Who in business - from newspapers in Sweden, hotels in Great Britain, and computer companies in South Africa to world brands like BMW and American Express. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. He owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, Jess. He is also the author of Becoming a Category of One, from Wiley.
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