The Psychology of Persuasion
By (author) Robert B. Cialdini
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Influence by Robert B. Cialdini
Book Description"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
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Book DetailsISBN: 9780061241895
(203mm x 135mm x 21mm)
Publisher: HarperCollins Publishers Inc
Publish Date: 1-Feb-2007
Country of Publication: United States
Books By Author Robert B. Cialdini
Practice of Social Influence in Multiple Cultures, Paperback (November 2000)» View all books by Robert B. Cialdini
Originally published: Lawrence Erlbaum Associates, Inc., A2001.
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Author Biography - Robert B. Cialdini
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
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