Influential Fundraiser by Bernard Ross
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Influential Fundraiser
By Bernard Ross

The Influential Fundraiser

Using the Psychology of Persuasion to Achieve Outstanding Results

By (author) See other recent books by Bernard Ross See other recent books by Clare Segal
Format: Hardback

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Influential Fundraiser by Bernard Ross

Book Description

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills Leading fundraising expert Bernard Ross offers an alternative yet effective model for asking and influencing potential donors and peers, using the latest techniques developed in the neural and psychological sciences. He shows individuals how to make a compelling ask to mid- and high-value donors, win board members over to a new campaign strategy, convince reluctant colleagues to commit to their ideas, and confidently handle the objections of a skeptical venture philanthropist. Bernard Ross and Clare Segal (London, UK) are Directors of the Management Centre, the United Kingdom's largest nonprofit management consultancy and training organization.

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Book Details

ISBN: 9780787994044
ISBN-10: 0787994049
Format: Hardback
(237mm x 162mm x 28mm)
Pages: 320
Imprint: Jossey-Bass Inc.,U.S.
Publisher: John Wiley & Sons Inc
Publish Date: 30-Dec-2008
Country of Publication: United States

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Author Biography - Bernard Ross

Bernard Ross is co-director of The Management Centre (=mc), an internationally based management consultancy working exclusively with charities and other not-for-profit organizations. Clare Segal is co-founder and co-director of The Management Centre. She has played a leading role in building =mc to become a leading player in the consultancy and training world.

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