Information Orientation by Donald A. Marchand
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Information Orientation
By Donald A. Marchand

Information Orientation

The Link to Business Performance


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Information Orientation by Donald A. Marchand

Book Description

In today's fast-moving, e-commerce economy information is power. For years companies have been investing in IT, expecting to develop their ability to exploit the power of information and achieve better business performance. Frequently, a company's investment has been a cost with no clear payback-a competitive necessity rather than a strategic advantage. The authors have developed a clear and effective framework for evaluating IT strategies - Information Orientation. Information Orientation does this by determining the degree to which a company implements and realizes the synergies across three information capabilities: information behaviors and values; information management practices; and information technology practices. The book provides a thorough description of the dimensions of each of the capabilities, along with the analytical basis which validates the research finding that a company must integrate all three information capabilities as a precondition for achieving superior business performance. The book presents the Information Orientation Dashboard as a diagnostic tool to measure and evaluate the stengths and weaknesses of a company's information capabilities. The book also identifies a new trend in the way in which senior managers think about achieving strategic priorities and future industry leadership with information. The book contributes to a new area of management thinking by offering empirically-tested and statistically-validated theories, which will not only be of interest to academics, but will also carry great significance for the practitioner. For academic readers, this book presents a theory with supporting evidence and arguments for changing the way management, and in particular IT researchers, examine the roles of people, information, and IT in decision making and strategy implementation. For company managers, this book provides a new framework and business metric that challenges current mindsets and practices concerning how people, information, and IT can be managed to achieve business results.

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Book Details

ISBN: 9780199240678
ISBN-10: 0199240671
Format: Hardback
(241mm x 162mm x 22mm)
Pages: 328
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 11-Jan-2001
Country of Publication: United Kingdom

Other Editions...


Books By Author Donald A. Marchand

Information Orientation by Donald A. Marchand Information Orientation, Paperback (June 2002)

A description of information behaviours and values, management practices, and information technology capabilities. The text presents an information orientation dashboard as a diagnostic tool to measure the strengths and weaknesses of a company's information capabilities.

Making the Invisible Visible by Donald A. Marchand Making the Invisible Visible, Hardback (February 2001)

This book presents a new way of seeing the business value of information, people and IT as well as a way of measuring and managing these capabilities in order to improve business performance. Packed with real-world examples, the book presents the best and worst practices companies have implemented to address these issues.

Competing with Information by Donald A. Marchand Competing with Information, Hardback (April 2000)

This is a book on information management for non--IT managers. It is concerned with how the management of information can create real business value. The four ways of doing this -- minimizing risk, reducing costs, delighting customers, and creating a new reality -- are shown via the unique a four--cross diagrama .

» View all books by Donald A. Marchand

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Author Biography - Donald A. Marchand

Donald A. Marchand is Professor of Information Management and Strategy at IMD International, Lausanne, Switzerland. William J. Kettinger is Director of the Center for Information Management and Technology Research, Darla Moore School of Business Administration, University of South Carolina, USA. John D. Rollins is Managing Partner, Strategic IT Effectiveness Practice, Andersen Consulting, USA and UK.

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