Information Technology and the Productivity Paradox
Assessing the Value of Investing in IT
By (author) Henry C. Lucas
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Information Technology and the Productivity Paradox by Henry C. Lucas
Book DescriptionFrom networks to databases, email to voicemail, the amount of capital being invested in information technology each year is staggering. By 1996, U.S. firms were spending more than $500 billion annually on software, networks and staff. The recently merged Bank of America and NationsBank have an initial IT budget of 4 billion dollars. As firms like this push rapidly into the business world of the 21st century, the question has remained: how do firms measure returns from these substantial investments in information technology? Henry C. Lucas effectively answers this question by providing a creative and reliable framework for measuring the competitive advantages and profits gained through investments in state-of-the-art information systems. There is value in information technology, and it is possible to show returns, Lucas argues-unfortunately this value just doesn't always show up clearly on the bottom line of a ledger. In five expertly presented sections, he spells out exactly what businesses can expect from their information technology investments-some investments create a measurable value, some do not, but all are important nonetheless. Through a precise mix of frameworks and models, such as an Investment Opportunities Matrix, and punctuated with real examples from successful firms, this is the first book to allow executives to see exactly how their information technology investment can be expected to return value, thereby maximizing their advantages in an age of global competitiveness. Indeed, firms who manage their information systems most efficiently are best suited to succeed in a rapidly evolving marketplace. With so much at stake, Information Technology is certain to be the essential guide for firms determined to compete and flourish in the highly competitive economy of the next century.
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Book DetailsISBN: 9780195121599
(240mm x 160mm x 23mm)
Imprint: Oxford University Press Inc
Publisher: Oxford University Press Inc
Publish Date: 15-Apr-1999
Country of Publication: United States
Books By Author Henry C. Lucas
Beware the Winner's Curse, Hardback (November 2004)
Beware the Winner's Curse shows how hubris and badly aligned financial incentives lead managersto aggressively pursue victories, and end up worse off as a result. It explores recent disasters in business, sports, and entertainment, and offers concrete steps that managers can take to avoid encountering the curse.
Management of Information Technology, Hardback (November 2004)
Managers must be able to keep pace with the latest technological advances and make decisions on what needs to be implemented. This book gives them the tools to effectively manage technology in a 21st Century organization. The author clearly demonstrates how to best allocate resources to and within the technology function.
Strategies for Electronic Commerce and the Internet, Paperback (April 2003)» View all books by Henry C. Lucas
A guide to help business managers better compete in the age of the Internet and electronic commerce.
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Author Biography - Henry C. Lucas
Henry C. Lucas is Professor of Information Systems, Stern School of Business, New York University.
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