Innovation in Hospitality and Tourism
Normal Price: $224.00
Your Price: $201.60 AUD, inc. GST
Shipping: $7.95 per order
You Save: $22.40! (10% off normal price)
Plus...earn $10.08 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Innovation in Hospitality and Tourism by Mike Peters
Book DescriptionGet the latest research on new ways to measure innovation in the tourism value chain Until now, most available research on innovation in tourism product service and development has focused on concepts, rather than facts. Innovation in Hospitality and Tourism presents empirical studies that identify the major "push and pull" factors of innovation in hospitality and tourism, providing vital information on how to measure innovation in the control and sustainable management of new service development. This unique book examines the internal and external drivers of innovation in the market place, the difference between innovative firms and those that merely follow trends, and explanations and examples of innovations in special areas of the tourism value chain. With hospitality markets saturated and clients selecting services from all over the world, it's not enough to have an innovative idea for a new tourism product--your idea has to have the potential to be successfully marketed. Innovation in Hospitality and Tourism looks at methods of measuring the market-based applications of new processes, products, and forms of organization, the economic impact of innovation, innovation as a bipolar process between market and resources, and forms of cooperation that can strengthen and reinforce innovation. The book's contributors analyze the relationship between welfare services and tourism in Denmark, the innovation potential throughout the tourism value chain from the supply side focus, innovation as a competitive advantage in Alpine tourism and in the small- and medium-sized hotel industry, tourism innovation statistics across products, providers, markets, and geopolitical regions, and a case study of AltiraSPA, a wellness concept of the ArabellaSheraton group. Innovation in Hospitality and Tourism examines: * product development * measuring innovation * consumer-based measurement of innovation * innovation processes in hotel chains * innovation performances in hotel chains and independent hotels * mobile business solutions for tourist destinations * Internet portals in tourism * analyzing innovation potential * leadership and innovation processes * welfare services and tourism as a driving force for innovation * SERVQUAL as a tool for developing innovations * and much moreInnovation in Hospitality and Tourism is an invaluable resource for academics, professionals, practitioners, and researchers working in the field of hospitality and tourism.
Buy Innovation in Hospitality and Tourism book by Mike Peters from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780789032706
(216mm x 156mm x 20mm)
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 4-Oct-2006
Country of Publication: United States
Books By Author Mike Peters
Business Statistics Using Excel and SPSS, Paperback (December 2015)
An accessible guide showing how and why techniques in quantitative analysis are useful in business contexts. It comes with access to data sets and answers to student exercises, as well as a downloadable workbook containing a series of exercises to help students learn.
Innovation in Hospitality and Tourism, Paperback (September 2006)» View all books by Mike Peters
Presents empirical studies that identify the major "push and pull" factors of innovation in hospitality and tourism, providing information on how to measure innovation in the control and sustainable management of service development. This title is suitable for academics, professionals, practitioners working in the field of hospitality and tourism.
» Have you read this book? We'd like to know what you think about it - write a review about Innovation in Hospitality and Tourism book by Mike Peters and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687