Harnessing Creativity for Business Growth
Edited by Adam Jolly
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Innovation by Adam Jolly
Book DescriptionFor many, says Dr Gary Hamell of Harvard Business School, innovation is "the only way to escape the ruthless hyper-competition that has been hammering down margins in industry after industry". This volume, based on research, seeks to find the characteristics and processes which distinguish truly innovative companies and to provide management tools for inspiring, delivering and commercializing innovative new ideas. It uses case studies to show innovation in practice, including Marks & Spencer, Waitrose, Dyson, Peabody, Bioprogress, Dundrum Oyster Farm, Linear Drives and Microsense.
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Book DetailsISBN: 9780749436278
(247mm x 180mm x 17mm)
Imprint: Kogan Page Ltd
Publisher: Kogan Page Ltd
Publish Date: 20-Dec-2002
Country of Publication: United Kingdom
Books By Author Adam Jolly
Growing Business Handbook, Hardback (July 2016)
Provides a comprehensive account of the underlying challenges for growing companies, offering insight into techniques and solutions for maximizing growth and controlling risks during the course of 2016/17.
Handbook of Work-Based Pension Schemes, Hardback (April 2016)
A single-source guide to the challenges and opportunities presented by UK regulations on pension provision by all companies for their employees.
Handbook of European Intellectual Property Management, Hardback (July 2015)
The definitive guide to best practice IP management and regulations, empowers readers to maximize the value of their innovations and brands, by managing them as real business assets.
Working with Universities, Paperback (November 2014)» View all books by Adam Jolly
Highly practical and comprehensive this innovative handbook explores how SMEs can partner with universities to gain a competitive and profitable edge. Covering all the essential topics from university research centres to utilising the experts and research grants.
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Author Biography - Adam Jolly
Adam Jolly is a business writer and editor specializing in the management of growth, innovation, technology and risk. He is Consultant Editor on a number of Kogan Page titles including The Handbook of European Intellectual Property Management; Clean Tech Clean Profits and The Innovation Handbook.
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