Create an Idea Culture, Redefine Your Business, Grow Your Profits
By (author) Tom Gorman
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Innovation by Tom Gorman
Book Description"Innovation" shows readers how to recognize innovation opportunities, create successful products, services, and businesses, and launch them in the marketplace. Unlike ordinary volumes on "business creativity", this practical book shows you how to identify real needs in the marketplace and then make money from products and services that fill those needs. Innovation is not a mystery; it's a process. This practical little volume teaches readers: take ideas to the next level by evaluating and testing them; protect their ideas through licensing and partnerships; and use corporate alliances, joint ventures, and marketing to leverage their product or service. Devoid of fluff, "Innovation" shows readers everything they need to know to stay competitive in a shifting marketplace.
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Book DetailsISBN: 9781598691542
(178mm x 102mm x 12mm)
Imprint: Adams Media Corporation
Publisher: Adams Media Corporation
Publish Date: 29-Jun-2007
Country of Publication: United States
Books By Author Tom Gorman
Motivation, Paperback (September 2007)
Motivation is one of the most critical drivers in personal and business success. This book helps learn how to envision an outcome, define goals, and communicate objectives in a way that drives people to accomplish them.
Complete Idiot's Guide to MBA Basics, 3rd Edition, Paperback / softback» View all books by Tom Gorman
Provides clear and simple explanations of all the concepts you'd learn in business school. It's everything you need to get closer to the corner office in one handy place.
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Author Biography - Tom Gorman
Tom Gorman, M.B.A. is a business-book author. He has written or collaborated on more than fifteen business books and his articles have appeared in Business Marketing Magazine and The New York Sunday Times. Tom worked in Fortune 500 companies and smaller businesses as a banker, manager of product development, executive recruiter, and marketing consultant.
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