Innovative Marketing Communications by Guy Masterman
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Innovative Marketing Communications
By Guy Masterman

Innovative Marketing Communications

Strategies for the Events Industry

By (author) See other recent books by Guy Masterman See other recent books by Emma H. Wood
Format: Paperback

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Innovative Marketing Communications by Guy Masterman

Book Description

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.

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Book Details

ISBN: 9780750663618
ISBN-10: 0750663618
Format: Paperback
(246mm x 189mm x 18mm)
Pages: 346
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 3-Oct-2005
Country of Publication: United Kingdom

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Books By Author Guy Masterman

Sponsorship by Guy Masterman Sponsorship, Hardback (July 2007)

Provides an insight on the use of sponsorship for a return on investment. This book builds a conceptual framework for the development, planning, implementation and evaluation of strategies for sport, arts, music and community sponsorship. It provides a selection of examples and case studies to demonstrate the importance of sponsorship.

» View all books by Guy Masterman

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Author Biography - Guy Masterman

Currently the Head of Sport at Sheffield Hallam University. Guy was Assistant Professor at the Sports Management Tisch Center for Hospitality, Tourism & Sports Management at New York University.

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