Consumer Motives, Goals, and Desires
Normal Price: $271.00
Your Price: $243.90 AUD, inc. GST
Shipping: $7.95 per order
You Save: $27.10! (10% off normal price)
Plus...earn $12.20 in Boomerang Bucks
Availability: Available, ships in 7-10 days
Inside Consumption by S. Ratneshwar
Book DescriptionFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
Buy Inside Consumption book by S. Ratneshwar from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780415341936
(234mm x 156mm x 23mm)
Publisher: Taylor & Francis Ltd
Publish Date: 11-Aug-2005
Country of Publication: United Kingdom
Books By Author S. Ratneshwar
Inside Consumption, Paperback (August 2005)
Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.
Why of Consumption, Paperback (April 2003)» View all books by S. Ratneshwar
Why do consumers buy particular products, brands and services? How do they think and feel about their cravings? This book provides provocative answers to all these questions. Formerly only available in Hardback.
» Have you read this book? We'd like to know what you think about it - write a review about Inside Consumption book by S. Ratneshwar and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - S. Ratneshwar
S. Ratneshwar holds the Bailey K. Howard World Book Chair of Marketing and is also the Chair of the Marketing Department at the College of Business, University of Missouri (Columbia). His articles have been published widely and he currently serves on the editorial boards of the Journal of Consumer Research, Journal of the Academy of Marketing Science, and Journal of Interactive Marketing. David Glen Mick is the Robert Hill Carter Professor of Marketing, at the McIntire School of Commerce, University of Virginia. His research has appeared in numerous journals and he currently serves on the editorial review boards of the Journal of Consumer Research, Journal of Consumer Psychology, and the Journal of Marketing. He has served as Editor of the Journal of Consumer Research and recently as President (2005) of the Association for Consumer Research.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-2pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2016. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.