Inside Project Red Stripe
Incubating Innovation and Teamwork at "The Economist"
By (author) Andrew Carey
Inside Project Red Stripe by Andrew Carey
Book DescriptionSometimes a diary, sometimes an essay collection and always an insightful guide to the process of innovation, "Project Red Stripe" chronicles the work of six staff members of "The Economist", who were given GBP 100,000 and six months to come up with 'the next big thing' that the company should do. The only stipulation was that it be Internet-related. The group had permission to develop and launch a new business without prior approval from the Board."Project Red Stripe" unravels the many issues and dilemmas that "The Economist"'s innovation team faced: How businesses should prepare for the next phase of web innovation; How to integrate a team of complete strangers to work together seamlessly; How to balance calls for transparency and the need for commercial secrecy; How innovation might work in a world of online social networking and blogging; How six people can survive in a tiny office for six months without killing each other; How to evaluate ideas and choose the best; How to merge technical and non-technical people on a technical project; and, How well current theories of innovation work in practice.For anyone involved with innovation or creativity in business or the public sector, or working in a media company or simply working in a team, "Project Red Stripe" suggests new ways of approaching thorny problems and provides a wry insight into the workings of homo creativus. It also offers a fascinating look inside a small London office to show how six of "The Economist"'s cleverest people worked at the 'bleeding edge' of technical and technological know-how but still didn't get their office door to stop slamming for the first five months.
Buy Inside Project Red Stripe book by Andrew Carey from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780955008160
(229mm x 152mm x 12mm)
Imprint: Triarchy Press
Publisher: Triarchy Press
Publish Date: 21-Oct-2008
Country of Publication: United Kingdom
Books By Author Andrew Carey
We Don't Do God, Paperback (February 2012)
The Church - and the Christian faith - have become steadily more marginalised. What should Christians do about it?
Systems Thinking for Curious Managers, Paperback (March 2010)» View all books by Andrew Carey
Introduces the world of Systems Thinking and its 'Dean', Russell Ackoff, to curious and enquiring managers, teachers, business people, and those who work in an organisation. This book presents 40 more of Russ Ackoff's famously witty and incisive f-Laws (or flaws) of business - following on from his 2007 collection "Management f-Laws".
» Have you read this book? We'd like to know what you think about it - write a review about Inside Project Red Stripe book by Andrew Carey and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687