Insight in Innovation
Managing Innovation by Understanding the Laws of Innovation
By (author) Jan Verloop
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Insight in Innovation by Jan Verloop
Book DescriptionInnovation is an ancient art, may be as old as 500,000 years, but managing innovation is a relatively young management technique, only a few decades old, and has received much less attention than other aspects of innovation such as creativity, entrepreneurship or venturing. This book is not about providing a series of recipes on innovation management or a collection of case stories on how to do innovation or not. The few examples given are well known innovations from (Shell) history and all of them have been described before in the literature. However, this book does not focus on the brilliant result or failure of the innovations, but on the process of innovation in order to understand the features of a well-managed innovation effort. The book has been written around six main themes: 1. Understanding innovation as a business process and how it has developed through history. 2. For a manager it is essential to appreciate the fundamental difference between inside- and outside-the-box innovation; each one needs its own specific management process. 3. The main roles of the innovation manager are managing the innovation funnel, executing the innovation strategy and optimising the value of the innovation portfolio. 4. Entrepreneurship is the key resource in innovation and the right conditions have to be created for it to flourish in large companies. 5. The value of innovation can be assessed as an option value and in creating intellectual capital for the company. 6. Integrating sustainable development in the innovation process requires changes in the management process, in the assessment and valuation of innovation, and in the interaction with the stakeholders. Extremely practical book, based on hands-on experience and written to a high academic standard. Provides unique and novel perspectives into the innovation process. One of only a few titles that discuss how to manage the innovation process.
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Book DetailsISBN: 9780444516831
(229mm x 152mm x 12mm)
Imprint: Elsevier Science Ltd
Publisher: Elsevier Science & Technology
Publish Date: 8-May-2004
Country of Publication: United Kingdom
Books By Author Jan Verloop
Success in Innovation, Hardback (April 2013)» View all books by Jan Verloop
Instead of focusing on factors for success, this title specifically examines the factors for failure. By understanding the typical pitfalls and hurdles in the process, and how to avoid or manage them, it helps readers to significantly improve their chances of success. It is useful for managers, consultants, entrepreneurs, and tech start-ups.
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Author Biography - Jan Verloop
Jan Verloop is consultant in innovation. Besides innovation he has extensive experience in process and product R&D. He advises both start-up and multinationals in Europe, Asia, and America and has built up first-hand experience with successful and failed innovation projects. He is a non-executive director of Oxford Catalysts, a very successful start-up company which started in the cellars of Oxford University and now has facilities in the UK and the USA. He has lectured and advised on innovation in developing countries at major international conferences and smaller think-tanking sessions with heads of state and leaders in government and business.
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