Integrated Business Communication
In a Global Marketplace
Normal Price: $93.95
Your Price: $84.56 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.39! (10% off normal price)
Plus...earn $4.23 in Boomerang Bucks
Availability: Available to Backorder, No Due Date for Supply
Integrated Business Communication by Bonnye E. Stuart
Book DescriptionIntegrated Business Communication applies communication concepts and issues from various fields such as marketing, public relations, management, and organizational communication and packages them into a dynamic new approach - Integrated Communication. It is designed to give business students a basic knowledge and broad overview of communication practices in the workplace. Ultimately, the book should be seen as a practical guide to help students understand that communication is key to decision making and fundamental to success in a global marketplace. This book uses an interdisciplinary approach to its discussion of integrated communication by incorporating theory, application, and case studies to demonstrate various concepts. Theory will be introduced when necessary to the understanding of the practical application of the various concepts. This co-authored book will be broad enough in scope and method to be used as a core text in business communication. Case studies will be an integral part of the material. * The book focuses on the practical application of theory and concepts* Presents case studies from many sectors to illustrate concepts* The book will have an interdisciplinary approach utilizing examples from communications, mass communications, marketing, public relations, management, and intercultural and organizational communication being used in many countries throughout the world* There will be a strong pedagogical structure within the text with a website providing additional materials for students and lecturers* Contributions from Katherine Van Wormer, Theresa Thao Pham, Charles Lankester, Elizabeth Dougall, Jean Watin-Augouard, Kristi LeBlanc, Geof Cox
Buy Integrated Business Communication book by Bonnye E. Stuart from Australia's Online Bookstore, Boomerang Books.
Book DetailsISBN: 9780470027677
(234mm x 189mm x 64mm)
Imprint: John Wiley & Sons Ltd
Publisher: John Wiley and Sons Ltd
Publish Date: 16-Mar-2007
Country of Publication: United Kingdom
Books By Author Bonnye E. Stuart
It Happened in Louisiana, Paperback (September 2015)
It Happened in Louisiana takes readers on a rollicking, behind-the-scenes look at some of the characters and episodes from the Pelican State's storied past. Including both famous tales, and famous names-and little-known heroes, heroines, and happenings.
Haunted New Orleans, Paperback (August 2012)» View all books by Bonnye E. Stuart
From the Mardi Gras celebrations to the disasters of Hurricane Katrina, the city of New Orleans is filled with ghosts, mysteries, and spooky happenings. Anyone who picks up Haunted New Orleans is sure to get goose bumps.
» Have you read this book? We'd like to know what you think about it - write a review about Integrated Business Communication book by Bonnye E. Stuart and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)
Author Biography - Bonnye E. Stuart
Bonnye Stuart is an instructor at Winthrop University. She has previously been an instructor at several universities in the United States, among them the UNC Charlotte, Pfeiffer University, the Johnson C. Smith University, North Carolina State Univesity, Groupe ESC Grenoble, St Cloud State University and the University of West Florida. Ms Stuart has also worked as a Communications Manager for Whitesands Marketing, Inc and was a PR coordinator at SAGE Inc. She has a BA in Journalism from Louisiana State University and an MA in Communications from the University of New Orleans. Dr. Marilyn Sarow, Associate Professor at Winthrop University, was manager of internal communications and assistant director of public affairs at the Chandler Medical Center, University of Kentucky, Lexington, four years and public information coordinator and publications manager of the University of Wisconsin Centers, Madison, seven years. She taught mass communication at the University of Wisconsin-LaCrosse two years. Previously she taught high school English and journalism in Illinois and Michigan. Sarow was president of the Charlotte, N.C. chapter of Women in Communications, Inc., one year and secretary of the YWCA Board of Directors, Madison, Wis., four years. She joined the Winthrop faculty in 1990. She earned her B.S. at Western Michigan University her M.A. at Southern Illinois University-Carbondale and her Ph.D at the University of South Carolina. Laurence Stuart is the CEO and founder of the College to Career Seminars, Inc. He was previously the Senior Vice President for Sales, Promotion and Marketing at Belk Stores and also Saks Inc (Hergerger's Division). He has also worked for Whitesands Marketing Group, Warnaco New York, Hartmarx Corporation in Chicago and Wemco Inc in New Orleans. He has a BA in Journalism from Louisiana State University. Mr Stuart's area of expertise is in external and internal communications, media relations and advertising.
Bestselling Books: Our Current Bestsellers | Australia's Hottest 1000 Books | Bestselling Fiction | Bestselling Crime Mysteries and Thrillers | Bestselling Non Fiction Books | Bestselling Sport Books | Bestselling Gardening and Handicrafts Books | Bestselling Biographies | Bestselling Food and Drink | Bestselling History | Bestselling Travel Books | Bestselling School Textbooks & Study Guides | Bestselling Children's General Non-Fiction | Bestselling Young Adult Fiction | Bestselling Children's Fiction | Bestselling Picture Books | Top 100 US Bestsellers
Phone: 1300 36 33 32 (9am-5pm Mon-Fri AEST) - International: +61 2 9960 7998 - Online Form
Address: Boomerang Books, 878 Military Road, Mosman Junction, NSW, 2088
© 2003-2017. All Rights Reserved. Eclipse Commerce Pty Ltd - ACN: 122 110 687 - ABN: 49 122 110 687
For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.