International Business Research
By (author) James P. Neelankavil
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International Business Research by James P. Neelankavil
Book DescriptionAs more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. This book explains how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of "International Business Research" follow the overall research process - defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. The book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary. In addition, a sample data disk is bound into each copy of the book.
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Book DetailsISBN: 9780765617729
(246mm x 189mm x 26mm)
Imprint: M.E. Sharpe
Publisher: Taylor & Francis Inc
Publish Date: 15-Nov-2007
Country of Publication: United States
Books By Author James P. Neelankavil
Basics of International Business, Paperback (July 2009)» View all books by James P. Neelankavil
The field of international business is dynamic, complex, and challenging, vulnerable to fast-breaking events such as economic shifts, political turmoil, and natural disasters. This book helps international business executives acquire the skills to function effectively under these challenging conditions.
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