International Cases in Tourism Management by Susan Horner
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International Cases in Tourism Management
By Susan Horner

International Cases in Tourism Management

By (author) See other recent books by Susan Horner See other recent books by John Swarbrooke
Format: Paperback

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International Cases in Tourism Management by Susan Horner

Book Description

International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.

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Book Details

ISBN: 9780750655149
ISBN-10: 0750655143
Format: Paperback
(246mm x 189mm x 21mm)
Pages: 410
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 9-Dec-2003
Country of Publication: United Kingdom

Other Editions...


Books By Author Susan Horner

Contemporary Hospitality and Tourism Management Issues in China and India by Susan Horner Contemporary Hospitality and Tourism Management Issues in China and India, Paperback (July 2007)

Represents an analysis of key sectors in the hospitality and tourism industries in China and India. This book provides theoretical and applied information on hospitality management and tourism development in these markets. It also contains case studies which offer real-life application of theories; and includes exercises and discussion points.

Consumer Behaviour in Tourism by Susan Horner Consumer Behaviour in Tourism, Hardback (October 2006)

Takes a broad view of tourism and looks at consumer behaviour in a number of sectors including: tour operation, tourist destinations, hospitality, visitor attractions, retail travel, and transport. This text provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies.

Leisure Marketing by Susan Horner Leisure Marketing, Paperback (December 2004)

Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.

Business Travel and Tourism by Susan Horner Business Travel and Tourism, Paperback (September 2001)

Provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, this work explores a broad range of issues, including: The global business tourism market; The design of business tourism facilities; and more.

» View all books by Susan Horner

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Author Biography - Susan Horner

Principal Lecturer in Tourism and Hospitality, Sheffield Hallam University. Susan is a specialist in applied consumer behaviour and marketing. She is the author of a wide range of books, articles, papers and distance learning materials with a particular focus on the tourism and hospitality sectors. Susan has also developed a particular interest and expertise in the writing and use of case studies for innovative teaching and learning experiences. Head of Tourism and Hospitality, Sheffield Hallam University and Professeur Visitant at IMHI Paris. John is the author of seven books on tourism and has been a keynote speaker at major international conferences in many countries including the UK, Russia, Greece, Indonesia, Portugal, Turkey, Sri Lanka and Brazil. He is also Chair of ATLAS,the association of universities involved in Tourism Education and research.

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Recent books by Susan Horner close
Contemporary Hospitality and Tourism Management Issues in China and India by Susan Horner
Consumer Behaviour in Tourism by Susan Horner
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Business Travel and Tourism by Susan Horner
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»
Recent books by John Swarbrooke close
Adventure Tourism by John Swarbrooke
Development and Management of Visitor Attractions by John Swarbrooke
Consumer Behaviour in Tourism by John Swarbrooke
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International Cases in Tourism Management by John Swarbrooke
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Development and Management of Visitor Attractions by John Swarbrooke
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»
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