By (author) Dana-Nicoleta Lascu
Format: Paperback / softback
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International Marketing by Dana-Nicoleta Lascu
Book DescriptionInternational marketing, with the student in mind. International Marketing, 3e provides an in-depth analysis of international marketing, adopting a strategic, applications-oriented approach to country- and region-specific environments. These are illustrated, in the text and in the case studies, with interviews conducted with international and local marketing managers and with marketing theorists who uphold different international marketing philosophies. The text offers an understanding of international marketing theory and practice within a constantly-changing and increasingly-complex global environment, with compelling company and marketing illustrations throughout.
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Book DetailsISBN: 9781426628467
(277mm x 216mm x 20mm)
Imprint: Atomic Dog Publishing Inc
Publisher: Atomic Dog Publishing Inc
Publish Date: 4-Feb-2008
Country of Publication: United States
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