International Retail Marketing
A Case Study Approach
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International Retail Marketing by Margaret Bruce
Book DescriptionInternational Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.
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Book DetailsISBN: 9780750657488
(246mm x 189mm x 14mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 26-Jun-2004
Country of Publication: United Kingdom
Books By Author Margaret Bruce
Fashion Marketing, Hardback (November 2006)
Presenting a collection of international contributions from academics and practitioners from the UK, USA and China, this work incorporates the major changes in the fashion industry. Intended for use on Fashion marketing and Fashion management programmes, it is useful for undergraduate or postgraduate courses in Fashion, Textiles, and others.
Creative Product Design, Hardback (November 2000)» View all books by Margaret Bruce
Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.
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Author Biography - Margaret Bruce
Professor of Design Management and Marketing at Manchester Business School (MBS). She is also a specialist in fashion retail marketing. Prior to joining MBS, she was Head of Textiles at UMIST and developed a suite of fashion retail programmes. Her research spans design management, product development, fashion retailing and strategic marketing. She has published 8 books and over 200 papers in these fields. Currently, her research is focused on design and innovation management in the supply chain and how innovation impacts on competitiveness in retailing. She is a Panel member of the Arts and Humanities Research Board, AHRB and the Graduate Pioneer Programme, Nesta, as well as acting as a Strategic Advisor to Hong Kong Polytechnic University. She is CEO of Indigo Retail Solutions Ltd and has developed an e-learning retail management simulation package, which is being used by Universities and companies globally. Professor Bruce holds the International Chair in Design and Marketing at ICN, Ecole de Management, University of Nancy, France. Head of Division of Marketing at the Caledonian Business School, Glasgow Caledonian University. She has extensive fashion retailing experience and has researched the area of store image and store positioning for both menswear and womenswear. Her PhD explored specialist fashion retailers store positioning strategies. Recent work includes investigating mature consumer behaviour in regard to fashion purchasing and Quick Response supply chain strategies. In recent years she has presented her research at a number of international conferences and by invitation, to University students in the US and Australia.
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