International Retailing Plans and Strategies in Asia by Erdener Kaynak
Look inside with Google Book Preview
International Retailing Plans and Strategies in Asia
By Erdener Kaynak

International Retailing Plans and Strategies in Asia

By (author) See other recent books by Erdener Kaynak See other recent books by John Dawson See other recent books by Jung-Hee Lee
Format: Paperback

Normal Price: $93.99
Your Price: $84.59 AUD, inc. GST
Shipping: $7.95 per order
You Save: $9.40! (10% off normal price)
Plus...earn $4.23 in Boomerang Bucks
Availability: Available Available, ships in 7-10 days



International Retailing Plans and Strategies in Asia by Erdener Kaynak

Book Description

Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia--as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: * how foreign investment influences domestic retail systems * how strategies for entering European markets can be adapted and applied to various Asian markets * the important practice of incorporating local cultural values into trading relationships in Asian markets * the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers * the evolution of foreign investment in Korea--with a look at foreign firms' specific investment strategies * issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour * what understanding foreign markets means in terms of adaptation and success for retailers and wholesalersThe material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.

Buy International Retailing Plans and Strategies in Asia book by Erdener Kaynak from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780789028891
ISBN-10: 0789028891
Format: Paperback
Pages: 222
Imprint: Haworth Press Inc
Publisher: Taylor & Francis Inc
Publish Date: 28-Jun-2005
Country of Publication: United States

Other Editions...


Books By Author Erdener Kaynak

Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak Successfully Doing Business/Marketing In Eastern Europe, Hardback (December 2008)

A collection of instructive and detailed essays that helps readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. It covers the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.

When Economies Change Hands by Erdener Kaynak When Economies Change Hands, Hardback (August 2005)

Provides a much needed and timely survey of the transitioning markets of post-Communist Europe. Examines the historical, sociocultural and economic impacts of market transition.

» View all books by Erdener Kaynak

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about International Retailing Plans and Strategies in Asia book by Erdener Kaynak and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Erdener Kaynak close
Successfully Doing Business/Marketing In Eastern Europe by Erdener Kaynak
Global Enterprise by Erdener Kaynak
Global Enterprise by Erdener Kaynak
When Economies Change Hands by Erdener Kaynak
When Economies Change Hands by Erdener Kaynak
Marketing Issues in Western Europe by Erdener Kaynak
New Product Development by Erdener Kaynak
Guanxi by Erdener Kaynak
Export-Import Theory, Practices, and Procedures by Erdener Kaynak
Globalization of Business by Erdener Kaynak
Strategic Networks by Erdener Kaynak
Consumer Behavior in Asia by Erdener Kaynak
Japan and China by Erdener Kaynak
Contextual Management by Erdener Kaynak
Executive Development and Organizational Learning for Global Business by Erdener Kaynak
Handbook of Cross-Cultural Marketing by Erdener Kaynak
Trans-Oceanic Marketing Channel by Erdener Kaynak
International Management Leadership by Erdener Kaynak
Implementation of Total Quality Management by Erdener Kaynak
Privatization and Entrepreneurship by Erdener Kaynak
»
Recent books by John Dawson close
Shopping Centre Development by John Dawson
Retail Geography by John Dawson
Global Strategies in Retailing by John Dawson
Shopping Centre Development by John Dawson
Retail Geography by John Dawson
Territorial Spirits by John Dawson
International Retailing Plans and Strategies in Asia by John Dawson
Nature of Plants by John Dawson
Quiz Setting Made Easy by John Dawson
Nature Guide to the New Zealand Forest by John Dawson
European Cases in Retailing by John Dawson
Kurt Godel: Collected Works by John Dawson
»
Recent books by Jung-Hee Lee close
International Retailing Plans and Strategies in Asia by Jung-Hee Lee
»
BoomerangBooks.com.au close