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International Retailing by Nicholas Alexander
Book DescriptionBased on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre. The ORC will comprise the following features: For students: Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected): PowerPoint slides Revision comments/updates for the textbook Lecturer's guide (explanatory notes and background article guidance for non-research active staff) Seminar and discussion questions Exam questions
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Book DetailsISBN: 9780199212828
(246mm x 189mm x 22mm)
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 13-Nov-2008
Country of Publication: United Kingdom
Books By Author Nicholas Alexander
Emergence of Modern Retailing, 1750-1950, Paperback (October 1998)
This book considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950.
Internationalisation of Retailing, Hardback (March 1996)
In this volume, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.
Retail Structure, Paperback (March 1996)
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Retail Marketing, Paperback (March 1996)» View all books by Nicholas Alexander
First published in 2004, Retail Marketing is a valuable contribution to the field of Military & Strategic Studies.
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