International Retailing by Nicholas Alexander
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International Retailing
By Nicholas Alexander

International Retailing

By (author) See other recent books by Nicholas Alexander See other recent books by Anne Marie Doherty
Format: Paperback

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International Retailing by Nicholas Alexander

Book Description

Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations. Structured around four parts, the text guides students through the internationalisation process, considering international markets and how retail enterprises operate within them, before ending with a concluding section that considers future trends. The authors discuss what is happening in international retailing, who is making it happen, why it is happening in the way that it is, and how it is happening. The book therefore examines the international retail process in its entirety by reflecting on contemporary research and the practicalities of international retail activity. The textbook will be accompanied by an online resource centre. The ORC will comprise the following features: For students: Web exercises Weblinks Glossary of terms Multiple choice questions Revision questions For lecturer (password protected): PowerPoint slides Revision comments/updates for the textbook Lecturer's guide (explanatory notes and background article guidance for non-research active staff) Seminar and discussion questions Exam questions

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Book Details

ISBN: 9780199212828
ISBN-10: 0199212821
Format: Paperback
(246mm x 189mm x 22mm)
Pages: 400
Imprint: Oxford University Press
Publisher: Oxford University Press
Publish Date: 13-Nov-2008
Country of Publication: United Kingdom

Other Editions...


Books By Author Nicholas Alexander

Emergence of Modern Retailing, 1750-1950 by Nicholas Alexander Emergence of Modern Retailing, 1750-1950, Paperback (October 1998)

This book considers the emergence and development of modern retailing from an historical and management perspective in the period 1750-1950.

Internationalisation of Retailing by Nicholas Alexander Internationalisation of Retailing, Hardback (March 1996)

In this volume, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.

Retail Structure by Nicholas Alexander Retail Structure, Paperback (March 1996)

First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Retail Marketing by Nicholas Alexander Retail Marketing, Paperback (March 1996)

First published in 2004, Retail Marketing is a valuable contribution to the field of Military & Strategic Studies.

» View all books by Nicholas Alexander

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Recent books by Nicholas Alexander close
Emergence of Modern Retailing, 1750-1950 by Nicholas Alexander
Internationalisation of Retailing by Nicholas Alexander
Internationalisation of Retailing by Nicholas Alexander
Retail Structure by Nicholas Alexander
Retail Marketing by Nicholas Alexander
Values and the Environment by Nicholas Alexander
»
Recent books by Anne Marie Doherty close
International Retailing by Anne Marie Doherty
Romancing the Market by Anne Marie Doherty
»
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