International Strategy by David Collis
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International Strategy
By David Collis

International Strategy

Context, Concepts and Implications

By (author) See other recent books by David Collis
Format: Paperback

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International Strategy by David Collis

Book Description

THE COMPREHENSIVE GUIDE TO MANAGING AND LEADING COMPANIES THAT COMPETE INTERNATIONALLY Drawing on the course material developed at the Harvard Business School and Yale School of Management by David Collis, International Strategy provides theoretical insight and pragmatic tools that address the decisions facing senior managers in multinational corporations. International Strategy explores the critical differences between domestic and international competition: the heterogeneity of markets in which companies are involved; the volatility of economic conditions that firms face; and the increased scale of activities fostered by global participation. The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage. Filled with illustrative examples from a wide range of international companies, International Strategy, offers an accessible guide to help managers navigate the myriad decisions they must make in order to create value from their foreign operations and outperform competitors in an increasingly integrated world.

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Book Details

ISBN: 9781405139687
ISBN-10: 1405139684
Format: Paperback
(247mm x 189mm x 21mm)
Pages: 390
Imprint: Wiley-Blackwell (an imprint of John Wiley & Sons Ltd)
Publisher: John Wiley and Sons Ltd
Publish Date: 22-Aug-2014
Country of Publication: United Kingdom

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Author Biography - David Collis

David Collis is the Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration within the strategy unit at Harvard Business School, and an advisor to several well-known multinational corporations. He was previously a professor at the Yale School of Management and at Columbia Business School.

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