Cultures and Behavior
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International Tourism by Yvette Reisinger
Book DescriptionIn recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today's tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it is organized and presented in an integrated and relevant way for the benefit of a worldwide audience.
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Book DetailsISBN: 9780750678971
(234mm x 190mm x 23mm)
Imprint: Butterworth-Heinemann Ltd
Publisher: Taylor & Francis Ltd
Publish Date: 30-Mar-2009
Country of Publication: United Kingdom
Books By Author Yvette Reisinger
Cross Cultural Behaviour in Tourism, Paperback (November 2002)» View all books by Yvette Reisinger
Illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation. This book provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies.
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Author Biography - Yvette Reisinger
Associate Professor in the School of Tourism and Hospitality Management at Temple University, Philadelphia, USA
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