International and Cross-cultural Management Research by Jean-Claude Usunier
Look inside with Google Book Preview
International and Cross-cultural Management Research
By Jean-Claude Usunier

International and Cross-cultural Management Research

By (author) See other recent books by Jean-Claude Usunier
Format: Paperback

Normal Price: $79.00
Your Price: $71.10 AUD, inc. GST
Shipping: $7.95 per order
You Save: $7.90! (10% off normal price)
Plus...earn $3.56 in Boomerang Bucks
Availability: Available Available to Backorder, No Due Date for Supply, Not for Xmas



International and Cross-cultural Management Research by Jean-Claude Usunier

Book Description

Written for students and others wishing to do international and cross-cultural research in business and management, this book provides an accessible introduction to the major principles and practices. A cross-cultural perspective has become vital to most contemporary management research. The increasingly global business environment has led to both a greater practical need for international management research and a questioning of whether management science follows universal rules. This book addresses the particular characteristics of international management research, including the important role of culture. A key introduction provides a comprehensive overview of the background, major issues and different approaches to international management research. The second chapter offers a typology of research designs in international management, and shows the role culture plays in such designs. The theories and paradigms that serve international and cross-cultural management research are examined in the third chapter. Chapter four examines and defines culture, its process and components.The final chapter pulls the describing arguments together to show how the construct of culture can be used in international management research. Throughout, the author provides numerous illustrative examples from key empirical studies.

Buy International and Cross-cultural Management Research book by Jean-Claude Usunier from Australia's Online Bookstore, Boomerang Books.


Book Details

ISBN: 9780761952817
ISBN-10: 0761952810
Format: Paperback
(216mm x 138mm x 16mm)
Pages: 208
Imprint: SAGE Publications Ltd
Publisher: SAGE Publications Ltd
Publish Date: 18-Sep-1998
Country of Publication: United Kingdom

Other Editions...


Books By Author Jean-Claude Usunier

Religions as Brands by Jean-Claude Usunier Religions as Brands, Hardback (December 2013)

During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public.

» View all books by Jean-Claude Usunier

Reviews

» Have you read this book? We'd like to know what you think about it - write a review about International and Cross-cultural Management Research book by Jean-Claude Usunier and you'll earn 50c in Boomerang Bucks loyalty dollars (you must be a member - it's free to sign up!)

Write a book review


Boomerang Bucks close

For every $20 you spend on books, you will receive $1 in Boomerang Bucks loyalty dollars. You can use your Boomerang Bucks as a credit towards a future purchase from Boomerang Books. Note that you must be a Member (free to sign up) and that conditions do apply.

Recent books by Jean-Claude Usunier close
AIDS and Business by Jean-Claude Usunier
Religions as Brands by Jean-Claude Usunier
Marketing Across Cultures by Jean-Claude Usunier
»
BoomerangBooks.com.au close