International and Intercultural Public Relations by Daradirek Gee Ekachai
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International and Intercultural Public Relations
By Daradirek "Gee" Ekachai

International and Intercultural Public Relations

A Campaign Case Approach

By (author) See other recent books by Daradirek See other recent books by Michael Parkinson
Format: Hardback

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International and Intercultural Public Relations by Daradirek Gee Ekachai

Book Description

International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations.

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Book Details

ISBN: 9780205375202
ISBN-10: 0205375200
Format: Hardback
(239mm x 179mm x 23mm)
Pages: 408
Imprint: Pearson
Publisher: Pearson Education (US)
Publish Date: 22-Jun-2005
Country of Publication: United States

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