The Internationalisation of Retailing in Asia
Edited by Roy Larke
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Internationalisation of Retailing in Asia by Roy Larke
Book DescriptionEuropean retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approaches. Western managerial cultures and values are interfacing with Asian ones. The results of these moves are new stresses for Asian retail structures that bring a new dynamism to Asian retailing. The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised. The contributions are provided by experts in retail research from across Asia and for the first time in depth analyses are provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution. Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.
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Book DetailsISBN: 9780415309042
(234mm x 156mm x 16mm)
Publisher: Taylor & Francis Ltd
Publish Date: 31-Jul-2003
Country of Publication: United Kingdom
Books By Author Roy Larke
Strategic Issues in International Retailing, Paperback (June 2006)
Takes a strategic approach to international retailing, examining in-depth studies of several retailers, and marrying theory with practice to clearly present material for students at every level.
Japan - A Modern Retail Superpower, Hardback (September 2005)» View all books by Roy Larke
Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market. Through case studies and concrete examples, this book provides a detailed analysis of retailing in Japan.
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